Also, yes, the star of our spot was a real elephant and yes, she was a
consummate professional and yes, I did cry while petting her.

TELUS: This is BIG

To promote the mother of all phone launches.
Available on the mother of all networks.
We brought in the mother of all animals.

The iPhone 17 on TELUS’ 5-Year Plan Price Lock.
This is BIG.

Agency: T&P Toronto

CCO: Krystle Mullin

ECD: Gail Pak

Copywriter: Kim Monitto

Art Directors: Dylan Chumley, Jordan Bloom

We then displayed our BIG news on the biggest billboard in Canada at Toronto’s Yonge/Dundas square. It also just so happens to be situated on top of the flagship store of our biggest competitor, Rogers.

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PEDIGREE: FUEL LIFE'S FIRSTS