Presenting: some spec babies I just can’t find it in me to kill :/

WEB MD: LIFE IS A JOURNEY

Web MD is struggling to reach a younger audience. Nobody wants to see boring medical information begging to be overthought when they stare at their screen. Except, that’s exactly what we do.

So, we leaned into the idea of self-diagnosing, creating a relatable campaign for every hypochondriac.

There’s a lot of Twitter fingers out there making fun of Spirit on the platform. So, we flipped the script and quote tweeted random users’ complaints, encouraging them to see Spirit in a new light.

SPIRIT AIRLINES: WE GET YOU THERE

Spirit Airlines is always the butt of the joke. A bargain-bin, one carry-on only type of airline, they’re best known for the memes that come after flying with them.

But what if Spirit played on the stereotype? By taking negative aspects of Spirit flights and twisting them to be positive, we were able to fully connect with the audience broke enough to be buying Spirit’s tickets.

Move over, Toronto. BP placed ads in major cities across Canada, recruiting them to visit the new hottest destination in the Great White North.

BOSTON PIZZA: BOSTON, CANADA

Canadians don't know Boston Pizza is Canadian. Now, as BP is set to celebrate their 60th anniversary, they want to leverage the milestone to remind Canadians that they are proudly Canadian and all restaurants are locally owned and operated.

To celebrate this incredible anniversary, we reclaimed the name of Boston. We bought a plot of land in Boston Pizza's birth place of Alberta and put Boston on the map. The Canadian map.

Art Director: Jose Delos Santos

Designers: Richmond Truong, Naomi Smith, Andres Uribe

Copywriter: Kim Monitto

And even joined Twitter, where followers could find live city updates….and exclusive discount codes on their favorite pizzas.