HQ: DTF

HQ Toronto is one of Canada's only healthcare providers offering free HIV and STBBI testing and treatment, comprehensive mental health services, and community support programs for cis guys into guys, two-spirit, transgender and non-binary people.

The problem? They desperately need to raise money to continue offering these services.

Since they proudly approach gay men's health in a different way than everyone else, we decided to do the same when it comes to receiving donations. So, we took approached fundraising by talking to their target in the same way they talk to one another: by asking if they’re DTF.

Down to fund, that is.

Agency: john st.

CCO: Krystle Mullin

ECD: Gail Pak

ACD, Art: Michelle Orlandi

Copywriter: Kim Monitto

Art Director: Jordan Bloom

Designer: Irina Masikat

Photographer: David Pike