NY KNICKS: Always Knicks

It's become common practice for teams to leave shirts on stadium seats during the playoffs. But when the Knicks are in the playoffs, the energy is so consuming that the whole city turns into one big arena. So, we put shirts on seats all over our city.

Agency: MSG Sports

ECD: Tony Muller

CD: Rami Levi

Copywriter: Kim Monitto

Designers: Paul Simundich, Dana Komsky

Photographer: Noemad Reid

Editor: Noah Lau

Production: Baker Film Co, Adam Barton, Ava Villalba